GAMEFACE ANNOUNCES COMPLETION OF TECHNOLOGY THAT WILL BRINGS BRANDS AND CONSUMERS CLOSER THAN EVER BEFORE
Boston (April, 2013)- Gameface Media announced today that it has completed development of a digital media platform that will revolutionize the existing sports photography model. With this technology, participants at obstacle races, triathlons, running races, golf tournaments, ski races, and youth sports will be able to search for their photos intuitively as Gameface allows sorting by bib number, course location, and time. No longer will participants waste time digging through the event albums’ endless lost and found bins only to find out that their picture has a “property of” label stamped on it until it is purchased.
This platform will be a marketing boon to advertisers and event hosts alike. The Gameface digital media studio places advertiser and event logos tastefully in the bottom corner of each picture. And with easy “copy and paste” integration into any website or Facebook page, thousands of participants are driven to branded sponsor content to view their photos where they can be immediately converted into loyal customers. This technology also offers a “forced like” option of any Facebook page to view the photos, which will drive organic and viral reach, making any brand or event instantly more relevant in the digital space.
Gameface’s new digital media platform has simple photo sharing tools that extend the reach of brands and events significantly as well. Participants can view their free photos on a laptop or mobile device and share them immediately to Facebook and Twitter as well as email and download the photos directly through the platform. Each of these sharing options comes with an opportunity for brands and event hosts to insert a marketing message in the outbound message, effectively turning Gameface’s photo hosting platform into an opportunity for any sponsor or event host to extend its brand reach.
About Gameface Media
Gameface enables brands to make a deep connection with sporting event participants by providing free photos of them participating in obstacle races, triathlons, running races, golf and skiing. Our social media technology drives participants to an advertiser’s website or Facebook page where they may be greeted with customized offers aimed at immediate conversion of these visitors into customers. The photos, branded with the company’s logo, may be downloaded, saved and shared on social media outlets for free. Because Gameface provides all of the technology and professional photography services that enable this experience, the brand company is not required to send printed promotional materials, tents, staff or samples to the event site.