GAMEFACE GOES ULTRA AND SIGNS A PREMIER TRAIL RUNNING CLUB AND GU ENERGY LABS
Boston (June, 2013)- Gameface Media announced today that it will shoot its first 100-mile ultra marathon in Weston, MA. The Trail Animals Running Club (TARC), one of the largest trail running clubs in New England, will transition to a free photo model. Their TARC 100 race is a staple in the trail running community and takes place the weekend of June 14th. Gameface is also pleased to announce that Gu Energy Labs will advertise through Gameface’s digital media platform and provide the free photo experience at the TARC 100.
Gameface Media photographers will be on site in Weston to capture the TARC 100 as participants will stretch their physical and mental capabilities over a twenty-five mile loop to be run four times. The race starts on Friday evening and ends early Sunday morning, so runners and Gameface photographers truly are in it for the long haul. The forecast points to rain, and lots of it, so this will be a testament of the runners’ wills that Gameface is looking forward to capturing.
And thanks to Gu sponsoring the photo experience, TARC 100 participants will get to commemorate this ultra marathon for free; the way it should be. Gu’s mission is to “help athletes go faster and longer than ever before” and they will get a perfect chance to do just that in this 100 mile race. Their logo will be in the bottom corner of every photo Gameface shoots. Gu’s logo will also be spread across social media as Gameface technology allows for race participants to share their photos to Facebook and Twitter as well as download their free photos directly through Gameface’s digital media platform.
“This is Massachusetts’s inaugural 100 mile traIl run and so we wanted to make the event extra memorable since history was in the making,” commented Race Director, Josh Katzman. “What captures the moment more indelibly than a photo? So we wanted all of our runners to have this momento, free of charge. Gameface provided us with the turn-key platform to make it all happen effortlessly.”
Follow these links to see the Virginia and North Carolina events live: For desktop (Facebook hosted) For mobile devices (website hosted)
About TARC:
Based in Boston, Trail Animals Running Club serves the trail running community. Hosting 9-12 races annually, cooperating with numerous other New England trail running clubs in their events, weekly trail runs in the Blue Hills Reservation and Middlesex Fells…..If you like trail running, you should join the pack- and it’s free! Their mission is to foster the spirit of community, respect for nature and love for being outdoors. https://www.facebook.com/groups/trailanimals/
About GU:
In 1991, our passionate little Berkeley-based sports nutrition company forever changed the way athletes refueled during exercise by introducing GU Energy Gel. GU finally made eating on the run possible and enjoyable! We take pride in our history but never let it stop us from continually improving what we do. Today, look for GU on racecourses, at your favorite run/bike/tri/outdoor shop or in the hands of the top athletes on the planet. GU, the best there is. GU Energy Gel is a revolutionary and more effective method to keep athletes fueled during exercise so Be sure to check out their website https://guenergy.com/ and Facebook page https://www.facebook.com/GUEnergyLabs
About Gameface Media
Gameface enables brands to make a deep connection with sporting event participants by providing free photos of them participating in obstacle races, triathlons, running races, golf and skiing. Our social media technology drives participants to an advertiser’s website or Facebook page where they may be greeted with customized offers aimed at immediate conversion of these visitors into customers. The photos, branded with the company’s logo, may be downloaded, saved and shared on social media outlets for free. Because Gameface provides all of the technology and professional photography services that enable this experience, the brand company is not required to send printed promotional materials, tents, staff or samples to the event site.