Boston (December 2013) – Gameface Media has completed several enhancements to its proprietary Gameface Digital Media Platform, specifically created to support the next generation of digital media – visual media. These recent technology upgrades further enhance Gameface’s ability to serve its growing roster of endurance event and brand sponsor partners.
Recent development initiatives include:
- The creation of a photo tagging application that reduces overall turnaround time by three to four days
- The building and redesign of an administrative platform to let users log in and tag photos
- The building and launch of a Facebook comments feature that lets event participants comment on photos within the Gameface platform
“These features further secure our technology leadership position in the market.” GameFace CEO David Lavallee said. “We are well positioned to support our customers in 2013 and beyond and will continue to bring a series of enhancements through our technology roadmap going forward.”
About Gameface Media
Gameface enables brands to make a deep connection with sporting event participants by providing free photos of them participating in obstacle races, triathlons, running races, golf and skiing. Our social media technology drives participants to an advertiser’s website or Facebook page where they may be greeted with customized offers aimed at immediate conversion of these visitors into customers. The photos, branded with the company’s logo, may be downloaded, saved and shared on social media outlets for free. Because Gameface provides all of the technology and professional photography services that enable this experience, the brand company is not required to send printed promotional materials, tents, staff or samples to the event site.